MAR 3613 - Marketing Research

Mergent Intellect allows you to search for information about businesses - large and small as well as find consumer lifestyle data. You can find how-to videos here

Provides comprehensive information on U.S. and International Companies including management and ownership, financial and equity data, SEC filings, news reports, and competitor information. You can search by company name, ticker symbol, or by NAICS code to get a list of companies in an industry. A report builder tool allows you to customize the results.

Research areas cover news,industry, and market news; legal news and research; company financial information; general medical topics ; accounting, auditing, and tax information; law reviews; case law; U.S. Code.

Profiles over 40,000 public and private companies, providing a company overview, financials, products, operations, officers, and industry information.

Business Source Premier is a good, all-around database that provides access to variety of content, including journals, newspapers, trade publications SWOT analyses, industry reports, and more. You can limit your search by company name or NAICS code. You can also set up alerts to let you know if new information is published on your company or topic.

ABI/Inform complete includes a wide-range of materials full-text articles from journals, trade publications, and news sources such as the Wall Street Journal. The database also contains specialized information such as company profiles, market information and analysis, economic data, working papers, and business dissertations.

IBISWorld provides industry research reports and industry risk ratings. Each report provides information about the industry's outlook, performance, competitive landscape, and more. You can search by keyword or by NAICS code. Reports can be downloaded and printed.

MarketResearch.com focuses on full-text market research reports with graphs, charts and tables. MarketResearch.com currently contains approximately 500 full-length market research reports, with more added every quarter. All reports are embargoed for 12 months before adding them to the site.

Easy Analytic Software Inc. (EASI) is a New-York based software engineering and statistical modeling firm that specializes in consumer demographics. Using input data from the Census Bureau, Bureau of Labor Statistics, and Mediamark, EASI develops model-based indicators of the demographic characteristics, consumer spending, and behavior patterns for a wide range of geographic areas—State, counties, census tracts, and block groups. Mediamark is a market research firm that annually publishes The Survey of the American Consumer, based on detailed interviews of 26,000 households. The EASI Market planner comprises 13 large datasets.

Part of Gale’s Digital Directory Library Collection, the publication provides comparative business statistics (arranged by 4-digit SIC code) for companies, products and services. With over 3,600 individual entries, queries can be built using descriptors such as: NAICS code, subject heading, and title. All entries also include source information. Search results can be displayed by title, publication date, and geography. Saved searches can be downloaded in HTML format. This publication is useful as a business reference resource for both undergraduate and graduate studies.

A compilation of questions and responses from more than 12,000 national, state, local and special surveys, conducted by 700 polling organizations in the United States and 70 other countries from 1986 through the present. Each record in the database consists of one poll question and the participants' responses. Records are indexed by subject matter, publication year, general and specific location, and survey method. Other information provided includes: source name and contact information, sample size, and notes on the sample population.

SRDS Online provides access to these SRDS print publications: Consumer Magazine Media, Business Publication Media, Newspaper Media, Radio Media, and TV & Cable Media.