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As part of the USF response to COVID-19, USF St. Petersburg Library is closed. Please check back regularly for updates.
Please use the following page to stay updated on library services and resources related to the Coronavirus and remote learning:

USFSP Library Continuity Guide: Resources for Remote Learning

MAR 4824 - Marketing Management Problems

Guides to Business Research

Phelps, Marcy. Research on Main Street: Using the Web to Find Local Business and Market Information.
Chicago: Information Today, Inc., 2011.

North American Industrial Classification (NAICS)

Directories & Company Information

Market Research

Trade Associations

Trade associations can be a good source of news and statistics about a particular industry. One way to look for a trade association is by going to a search engine like Google or Bing and searching for the name of the industry and the keywords trade association. You can also use the following library resources to find relevant associations.

Journals - Peer reviewed and Academic

Along with the journal databases in the Articles tab, you may find the following databases useful.

Data & Statistics

News - Business Resources

News - General Resources